ZedCon is a specification and brand-representation firm in the construction products sector, operating across India and the Middle East. We represent a curated portfolio of premium architectural and MEP brands, and we work at the specification level of projects — getting the right products defined into the design, whether we’re there from the first drawing or brought in midconstruction.

We are the specialist partner that brings the right products into the right projects — and, just as often, corrects what’s already been specified. On live projects that means pulling a specification back from over-engineering, resolving what won’t perform or won’t hold budget, and getting the right system approved and installed against a running programme.

We support every stakeholder — from architect to contractor to consultant — from specification through delivery.
Built on decades of the founding team’s experience in the building products industry, ZedCon combines deep category knowledge with active relationships across the project value chain. We understand buildings at a systems level: how people move through them, and how water and services flow within them. That dual understanding — Access and Flow — is the foundation of everything we do.